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About Me

Hi there! 

I am a Creative Director with a passion for marketing, social media management, and graphic design. 

At fifteen years old, I signed a recording contract with Capitol Records, giving me a unique start into the creative industry. Being launched into the world of brand identity at a young age, I quickly became aware of the stories being told around us through Design and Marketing on a daily basis. With nearly a decade of experience, I move through projects with a sense of importance and insistence. Working with both nonprofits and corporations has given me a rounded out view and approach to social media management and UX design that I find advantageous. Along with planning and organizing digital timelines, I have created and maintained contests, giveaways, influencer collaborations, and day-to-day engagement with audiences through comments and direct messages, increasing reach by over 92%. In addition to the work I have done for others, I have a personal Instagram following of over 37,000 and a personal TikTok following of over 22,000, showing my daily personal connection to content creation. Using Adobe Creative Suite, I have digitally designed merchandise, event posters, wedding invites, and more. My portfolio represents a portion of my design work, as well as examples of social media analytics from campaigns I have led. I am eager to create and excited to grow. 

 

I look forward to collaborating with you.

Experience

2014-Current

The Greeting Committee

Creative Director - Social Media Manager - Marketing Strategist

  • Built all social media presence and content on multiple platforms from scratch to 60,000 followers and counting.

  • Utilize social media analytical data and metrics to increase effectiveness in reach  and engagement by over 100% through paid advertising.

  • Edit and direct short form and long form video content for TikTok, Reels, YouTube shorts, music videos, and promotional assets.

  • Up to date on relevant pop culture, internet trends, and hashtags to increase views and likes, bringing in Tik Tok content with over 300,000 likes and up to 2.8 million views.

2019-Current

Freelance

  • Use Photoshop, Illustrator, and InDesign to design wedding invitations, RSVP cards, cocktail menus, interactive welcome guides, and more for a wedding collective company.

  • Design merchandise and physical promotional assets for various artists, venues, and companies.

  • Screen wrote and edited short form videos for promotional use for a hospitality staffing company.

2020-2022

Art as Mentorship

Marketing Director - Development Director -

Social Media Strategist

  • Developed social media strategies to increase viewership and donors through contests, giveaways, and paid advertising, increasing accounts reached from 270 views to 25,000 views. 

  • Spearheaded fundraising by conceptualizing and implementing engaging social events, raising over $100,000.

  • Engaged in consistent onboarding of clients and donors, bringing in over 250 new patrons. 

  • Lead design and creative direction on the rebranding of the organization, including brand voice guidelines, website relaunch, and promotional social media posters and assets. 

  • Used later.com and UNUM to plan and post social media content. 

Skills

​Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Social Media Analytics, Digital Marketing, Email Marketing, Copywriting, Paid Advertising, Community Engagement, Video Editing, Photo Editing, Creative Direction

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